Most pages answering this question are a guess. This one is a count. Our sourcing engine reads UK retailer sites all day, matches what it finds to Amazon and prices it with fees and VAT included. In the 30 days to 9 September 2026 it published 2,865 retail finds. Here is what they actually were.
The last 30 days, by shop
Fifteen shops produced most of those finds. This is the ranking, straight off our own telemetry:
- Notino: 1,634
- Boots: 259
- Just My Look: 207
- Currys: 191
- Savers: 150
- Argos: 106
- Asda George: 81
- Superdrug: 68
- PerfumesClub: 56
- Beauty Outlet: 32
- Lookfantastic: 22
- Goblin Gaming: 11
- Smyths: 11
- Tool Store Direct: 7
- Nintendo: 6
Beauty and fragrance dominates, and it is not close. Notino on its own returned more finds than the other fourteen shops put together, and eight of the top eleven shops sell beauty. I would rather tell you that than pad the list out with categories that produced nothing.
Which categories resell best
- Beauty and fragrance. Notino, Boots, Just My Look, Savers, Superdrug, PerfumesClub, Beauty Outlet and Lookfantastic.
- Electricals. Currys and Argos.
- Toys and gaming. Smyths, Goblin Gaming and Nintendo.
- Clothing. Asda George.
- Tools. Tool Store Direct.
What a typical flip actually pays
These are medians across every lead published in each lane, so half of them did worse.
Shop crawls, 688 leads. Median profit £2.75 at 39% ROI, on a median 13 sales a month. Average buy £11.21, average sell £23.38.
Price drops, 2,246 leads. Median profit £5.18 at 46.4% ROI, on a median 6 sales a month. Average buy £25.71, average sell £48.55. Bigger money, slower shifting stock.
Restocks, 210 leads. Median profit £1.65 at 41.8% ROI, but a median 25 sales a month. Average buy £6.43, average sell £14.58. Small money, fast.
Nobody gets rich on £2.75 a unit. The point is that the ROI is healthy and the buy price is low, so this works on repetition and on buying multiples of one line, not on a single clever purchase.
How to judge any product
I look at the rate of discount before anything else. The price tag on its own tells you nothing.
1. Rate of discount, not price. I want 50% off or more. That is my first filter, and it is why beauty wins: those shops discount that hard as routine. A cheap item barely off its normal price is still full price with extra steps.
2. Check the discount is against a real price, not an inflated RRP nobody ever paid.
3. Then check it sells. Our median lead moves between 6 and 25 units a month depending on the lane. A deep cut on something that barely moves is cash parked on a shelf.
4. Do the fees last. The referral fee, the FBA fee and VAT decide whether a 50% discount is £2.75 or nothing. I check that on the retailer’s own page with SellerAmp before I buy anything.
How to start reselling in the UK
Run a few real products through the free arbitrage calculators before you spend anything. The whole method, rather than the shortlist, is written up in the Online Arbitrage UK guide.
